I almost bailed on this month’s 7-on-7 because I’ve been busy shooting the Spring Noonday Collection. But these are the photos I’ve been taking, so these are the photos I’m sharing even if I feel a little vulnerable about it.
I did a thing last fall. A friend invited me to see Noonday Collection at her house. I was smitten by all the beautiful earrings, bracelets, bags, all handmade. I was even more taken by the stories of the artisans who make all these beauties by hand. I loved learning about country-specific raw materials like ethically sourced water buffalo horn from Vietnam or repurposed bullet casings in Ethiopia transformed into beauty.
Everyone I’ve met who knows Noonday loves Noonday.
If you’re not familiar, Noonday Collection is a certified B-Corporation that helps to create a fair trade marketplace for 4,500 artisans of jewelry and accessories from around the globe. I like pretty things. I especially like pretty things that help make positive change. Noonday Collection uses fashion to create meaningful opportunities — wanted, dignified jobs — in 14 less-resourced countries around the globe. The founder was recently featured in Magnolia Magazine and Forbes.
Today is the launch of Noonday Collection’s spring line and ambassadors are participating in a style challenge. I’ve only posted one of these so far on the gram, so consider this a sneak peek. (If you’re feeling really generous, pop on over to @taranoonday on Instagram and show some love for these over the next few days.) But the spring collection, as of today, is available for purchase and I’m warning you, there’s a whole lot of pretty. I’ll put a link down below, just in case.
I’m an ennegram #7 (do you know your enneagram number?) so I’m always seeking out the new but I have to say I’m super excited about this Spring Collection. The Spring Collection look book was in photographed in Antigua, Guatemala (and with Guatemalan models, so cool)! Guatemala is also home to some of Noonday’s artisan partners. I spent a month in Guatemala a million years ago studying Spanish, living with a family and volunteering in orphanages. I returned to Guatemala a few years later doing corporate social responsibility work for Aveda. I dug out a few photos from those trips. My photo skills weren’t stellar — I’m pretty sure this was point-and-shoot digital — but look at what my eye was drawn to even then. One of the (many) neato things about Noonday Collection is the way the Noonday design team works with the artisan partners to develop their traditional artisan techniques and vintage materials into products that are fashion-forward and marketable here in the United States.
I enjoy doing product and lifestyle photography. I do not enjoy being my own model. Noonday Collection celebrates the beauty of imperfection. In fact, Noonday Collection is imperfect by design.
“By using native and natural materials like water buffalo horn from Vietnam that varies in color from horn to horn and goat leather from India that tans over time, our artisan partners create pieces that are one of a kind in the truest sense of the word.” -Jessica Honegger, Founder, Noonday Collection
So here’s me embracing my own imperfections.